Top up orders would be required relatively quickly, so we found a ‘semi-bespoke’ option which allowed us to buy an off the shelf product and customise to the clients requirement. Once we had completed digital positional proofing stages, we supplied a full sample set for the client for review. The decoration technique we offered on this project was discharge printing onto fitted, 100% cotton garments. The reason we used this printing technique is that it offers a great distressed effect.
The next stage was to remove the original manufacturer’s labels from the garments and replaced them with custom made iFLY bespoke woven neck labels and size pips. We produced and printed the full range of tees, baseball tops and hoodies using different designs on each. They were then delivered to their on site stores at three locations across the UK.