How to Spend Your Marketing Budget in 2020

Planning your marketing for the coming year is not the work of a moment! You are restricted in your budget, naturally, and a good deal of that will go on areas that are pre-determined. What we want to talk about here is often overlooked – but actually very useful – area of marketing: that of promotional gifts and giveaways. If, like many others, you will be attending trade fairs and exhibitions during the year, having something to give to visitors is ideal, as it leaves them with a lasting impression of your brand.

However, there’s more to it than that: in addition to giveaways as mentioned above, you might also want to consider other branded goods such as gifts to loyal clients – and perhaps employees – plus branded clothing for your team. Let’s have a look at all areas of corporate branded goods, and see if we can help you.

Show Giveaways

Having inexpensive yet appreciated gifts – branded with your corporate logo – to give to visitors at shows is a great idea. If you want to get with the times, you might want to consider items from the CM Brand range of eco-friendly gifts. This includes pens, pencils, coloured markers and much more – even eco-friendly bags, a great way of getting your brand seen – and all at great prices that mean you can give them away freely. There are even recyclable mugs, which are a very innovative choice, so there’s something for everyone here.

Branded Clothing

Whether for shows and exhibitions, or for wearing in the workplace or for daily use, you are missing a trick if you are not giving your workforce branded clothing of some sort. It’s a proven and very effective way of enhancing your brand awareness, and with such a lot of choice, you can find exactly what you want at the right price.

The CM Brand range covers everything from t-shirts and polo shirts through hoodies, outdoor wear – there’s a great range of coats and jackets – plus caps, sportswear and more, in a wide variety of sizes and colours and in both men’s and women’s styles. If you want to make that first impression count when visitors come to your office, factory or outlet, having your staff wear a smart yet casual uniform complete with branded logo is one way of making it happen, and you’ll find the cost to be well within your budget.

Gifts for Clients and Staff

If you have loyal clients, why not reward them once in a while with a nice gift such as a branded box of chocolates or other much-appreciated gifts? The same applies to members of staff who have performed exceptionally or gone that extra mile to help. It’s a way of showing that you appreciate their custom or work, and there’s plenty of choice.

However you spend your marketing budget, there’s always a place for corporate branded goods, so check out the CM Brand range for the best choice of quality products around, and you won’t be disappointed.