Promotional advertising is a continuously growing industry that addresses client needs through promotional products that contain information related to the company or event you are promoting.
From clothing and bags to glassware, stationery, and much more, promotional items and merchandise help companies and organisations alike establish their brand in their industry. They can be used to support targeted advertising campaigns while also providing the recipients useful and functional items that reinforce brand and client retention.
However, as businesses have leveraged promotional products because of their numerous benefits, there has also been a rise in the myths and hearsays that are associated with using them.
Here are some of the most common myths on promotional products and the reasons as to why they are not true:
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Most people don’t use promotional products
People love free stuff. From pens to tote bags and mugs, promotional products are things that people use daily. In fact, 73% of customers are most likely to use these types of promo products at least once a week.
On another note, 63% of consumers pass along promo items they wouldn’t wish to keep. But even if a recipient doesn’t want to keep the item they received, they’ll surely come across it at one point in their life.
ROI from promotional items can’t be measured
Measuring your promotional product’s ROI takes time. You need to exert an effort from the very start of your campaign to tracking its success rate.
Here are some ways you can effectively track your product’s ROI:
A. QR Codes/Unique URLs – Come up with a landing page for your promotion and print the URL or QR code on your promotional giveaways.
B. Phone numbers – Give a twist to your promotional products by including phone numbers which can be easier to measure by the number of calls received. This applies to those who prefer talking to their leads than a drive to site call to action (CTA).
C. A compelling CTA – Incorporate an offer directly on your promotional products to easily quantify the traffic it generates. Make the CTA as simple and appealing as you can so that recipients take your offer.
Promotional products are outdated
Consumers may skip or disregard some forms of advertising but promotional products stick in their minds through time. 76% of consumers recall the advertiser and the brand’s message for up to two years —putting your brand at the forefront of consumer’s minds for a long time.
While it’s a plus to leverage on digital marketing efforts, it doesn’t mean that producing corporate giveaways is no longer relevant. Do your research, and invest in quality materials to make sure your promotional items will be relevant and well received by your target audience.
Promotional products are expensive
Distributing promotional products is an inexpensive alternative to advertising. It still has the lowest cost per impression compared to other marketing efforts available today.
Some customisation methods may cost a bit more but will guarantee that they stand out and will further improve the quality and perception of your brand and marketing products.
These promotional items make a lasting impression on your current and prospect customers. So, make sure you don’t spend your money on cheap products that may reflect badly on how people perceive your brand.
Mainstream media is better than promotional products
Promotional products remain as the most effective form of advertising to prompt action across all generations. The impact of handing out tangible items goes a long way for a brand recall. This impression increases dynamically over other mediums that can be quickly forgotten or even ignored.
Therefore, reaching a broader and wider market is easier and more cost effective compared to television, radio or some printed media.
Promotional products are all the same, and it doesn’t seem to work
Since promotional products are personalised according to a company’s or organisation’s branding, they work for almost any industry or business type.
Using branded gifts and personalised promotional material gives marketers a greater chance of exposure — debunking the notion that they have a shorter lifespan.
As promotional products have been around for many years, there’s no doubt that these have been shaping the business industry with benefits that other advertising medium cannot provide.
Consumers care about quality. If you want them to keep your promotional gifts and take customer actions, a product’s value should be your primary considerations. These myths may come and go, but what matters is how you effectively implement your promotional campaigns to stay ahead of the competition.